Drew Warren is an Associate Director with Formative’s Marketing & Strategy team. He focuses on industry research, measurement and insights, and marketing technology across the range of Formative’s social impact clients. His penchant for digging deep to find novel approaches or solutions has led to Drew supporting the development of Formative’s propriety audience identification tool, Haystack. Haystack uses proprietary data processing and evaluation practices to identify decision-makers and the people that influence them, at scale.
Before Formative, Drew worked with Lava Lobe where he developed his love for analytics supporting SEO, social, and search advertising initiatives for clients.
Outside of the office, Drew can be found exploring Seattle parks and playgrounds with his family, listening to NPR podcasts, scuba diving, golfing, and camping. Drew graduated from the University of Washington’s Foster School of Business with a BA in Business Administration focused on Marketing.
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