Exemplars in Global Health

Designing the Next Generation of Global Health Case Studies

Exemplars in Global Health logo over a field with a family


Building and launching a new platform for a Major Foundation Partner to scale learning about global health successes.

Purpose Driven Campaigns
Purpose-Driven Campaigns
Digital Experiences
Digital Experiences
Program Design
Solution Design

Challenge & Opportunity

Documenting global health successes to support policy and funding decisions for country leaders

With substantial focus on the sustainable development goals and inspiring progress in many parts of the world, significant human and financial capital are being deployed to ameliorate global health challenges, and reduce incidence of diseases, such as malaria, under-five mortality, and childhood stunting. Yet despite this progress, there are frustratingly few documented examples of countries that have truly outperformed. Where these examples do exist, they often lack details and contextual recommendations that make them truly valuable to policymakers and funders who need to prioritize interventions and programs in the countries with the highest burdens of disease.

Several dynamics work against the thoughtful dissemination and use of evidence associated with large-scale global health successes: In some cases, the interventions that matter in isolation or in combination are not well-known. In other cases, a detailed, implementation-oriented recount of what led to the success does not exist. And in others, available content lacks sufficient evidence or is oriented for academic communities rather than global health decision-makers. Understanding and being able to go deep on research that uncovers best practices within those contexts is a nut that no one has cracked at scale.

Solutions & Outcomes

Focusing on what matters to global health decision-makers: finding contextually relevant stories, exploring data sets in real time, and providing on-the-ground perspectives

At the outset of the initiative, Formative was brought in to lead the program and product development work for the global health program team, working in close collaboration with academic partners doing in-country research, technical advisors focused on methodology and the veracity of data analysis, and a core team of writers, scientists, and global health experts focused on choosing target countries, documenting in-country learnings, and ensuring dissemination through technical assistance providers and other channels. Working with this team, Formative designed the program and product feature sets, through a set of iterative prototyping and testing with a panel of global health practitioners.

Through this process, we defined a new experience for engaging with and consuming global health content, embedding on-the-ground perspectives, using tools to help contextualize findings, and accessing services that will help end-users make better decisions and implement solutions. Formative also designed and built a new digital platform experience to ensure that stakeholders can access great resources, understand methodology and process, and collaborate around content and insights. To date, this work has moved from concept to initial deployment, garnering substantial interest and early accolades from key sector players.

What We Delivered

  • Program strategy and definition
  • Audience segmentation, use case definition, decision process mapping and journeys
  • Landscape analysis and white space mapping
  • Human-centered product research insights and prototypes for audience testing
  • Product and service priorities and phased delivery roadmap
  • Growth and funding scenario plans with “go-no-go” decision points and supporting economic model
  • Program, channel, and audience MLE plans and reports
  • Branding, naming, and visual system
  • Initial platform UX/UI and build
  • Content strategy and process definition across topics, audiences, and partners
  • Writing and editing of case studies and platform content