Services

Our deep sector knowledge and marketing capabilities have been honed by years of work on complex problems

Illustration showing a services layer as part of a bigger work stream

Program & Product Design

Our process of solution design applies principles from design thinking, strategic planning, and business strategy to define problems, digest multidimensional inputs and codify information to determine a strategic direction. We know that problem definition is at the core of every solution – that’s why we use a research-based approach to invest in understanding the landscape of complex sectors with a goal of defining the right problem to solve. From large scale business strategy to specific program-based needs, we work with our clients’ teams to drive solution design, leadership and execution as desired.

Capabilities

  • Problem definition / vision setting
  • Strategic planning and roadmaps
  • Theories of Change
  • Program design
  • Landscape analyses
  • Primary research
  • Business / partnership development
  • Audience segmentation
  • User testing and prototyping operating model design
  • Financial model development

Featured Work

Purpose-Driven Campaigns

We plan and execute campaigns and build experiences that engage hard-to-reach audiences. We mesh deep creativity with deep audience insight - allowing us to create memorable high-performance campaigns. We operate at all levels of campaign management-from placing and developing KPIs to creative concepts, and from channel enablement to design, production, analysis, and reporting.

Capabilities

  • Campaign strategy (brief, goal-setting, audience, channel strategy)
  • Brand strategy
  • Marketing tech configuration
  • Creative ideation and production
  • Aligning campaign strategy to Theories of Change (TOC)

Featured Work

Brand & Executive Communications

We work with leaders (e.g. Melinda Gates, Bill Gates, Brad Smith, Paul Allen’s Foundation) across sectors to build brands and engage more meaningfully with audiences in digital and social channels on behalf of them, their organizations, and the causes and topics they care about.

Capabilities

  • Training
  • Social brand development
  • Editorial and campaign planning
  • Social posts
  • Original content

Featured Work

Digital Experiences

We design, prototype, and operationalize websites and other digital experiences, leveraging user-and human-centered design methodologies and a deep understanding of digital channels. We pay particular attention to perfecting the user experience and delighting the viewer/user.

Please visit our Digital Experience Lab for more information and case studies.

Capabilities

  • Experience audits – including all digital-/site-level metrics
  • Digital roadmaps and blueprints
  • Experience design / mapping
  • Channel enablement and development
  • Cloud architecture system design (AWS)
  • Digital design and development
  • Performance and optimization
  • Content strategy and development

Featured Work