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Amazon

Large companies with an outsized impact on the planet have a tremendous opportunity to do good.

Child Mind Institute

Child Mind Institute engaged Formative to conduct analyses of digital products supporting youth in mental health, behavioral health, and learning challenges

Exemplars in Global Health

Designing the Next Generation of Global Health Case Studies.
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SophiaLerdahl

Sophia Lerdahl

VP, Marketing & Strategy

As VP at Formative, Sophia Lerdahl oversees the Marketing & Strategy department and leads work focused on solutions design and foundational strategy. Her work with Formative has spanned health and life sciences, climate and sustainability, and media and society sectors. Prior to Formative, Sophia's career focused on public health communications and program design for underserved youth. Sophia gets professional joy out of untangling pressing social impact challenges and designing programs to deliver true impact on people and communities.

Outside of work, Sophia can be found chasing after her young twin sons, yelling spiritedly at sports events, cooking up a storm, or finding the next best album to jam to.

Sophia earned her BA in Media & Communications from New York University.

Expertise:

  • Health & Life Sciences
  • Climate & Sustainability
  • Solutions Design
  • Purpose-Driven Campaigns

Projects

Child Mind Institute

Child Mind Institute engaged Formative to conduct analyses of digital products supporting youth in mental health, behavioral health, and learning challenges

Cogstate

Formative conducted a series of research explorations to change cognitive assessments into a standard of self-serve and physician-directed health management.

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