Elizabeth Mugho is a Strategist at Formative, where she uses her expertise in social channels, content writing, and market research. While at Formative, Liz has worked extensively with the AD Data Initiative, the Paul G. Allen Family Foundation, the Child Mind Institute, AD-RIDDLE, and more. Elizabeth utilizes her copywriting skills and research ability to create salient content for social platforms, monitor online brand conversations, and assist in brand development.
When Liz is not at work, you can find her on a wall at a local bouldering gym or in her garage working on a guitar solo. Liz is a lover of the arts and enjoys creating and consuming all forms of artistry, from painting, to music, to (bad) dancing. Before joining our team, Elizabeth attended the University of Washington, where she attained her BA in Medical Anthropology and Global Health.
Certifications:
Expertise:
