Jonathan Rosoff is the founder and CEO of Formative, a social impact agency that designs and operates programs and communications platforms for clients in the global health and development, health sciences, climate and sustainability, media and society, and tech policy sectors. He has worked extensively with the Gates Foundation, Gates Ventures, Breakthrough Energy, Microsoft, Bayer Crop Sciences and many others. Prior to founding Formative, Jonathan spent the better part of two decades at Razorfish and Digitas, leading global client accounts and building strategy and analytics capabilities.
Outside of work, Jonathan can be found indulging his tortured artistic side, singing with his dad-band in dive bars and with the Seattle Symphony, losing to his Scrabble-predator daughters on family game nights, and hiking with his wife, who most definitely has a far better sense of direction. He sits on the Executive Board of the Seattle Opera.
Jonathan holds a BA in Economics Phi Beta Kappa from Cornell University and an MBA with a concentration in Marketing from Columbia University’s Graduate School of Business.
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