Alex Franco is a Strategist for Marketing & Strategy at Formative, where he focuses on creative content development and storytelling. With a background as a full-stack marketer, he brings a comprehensive approach to content creation and campaign management.
Before joining Formative, Alex worked across the AgTech and Public Health & Wellness spaces, leading global campaigns and helping bring innovative ideas to life. He has a particular passion for sustainability, with recent projects centered on advancing sustainable greenhouse food production worldwide.
Outside of work, Alex enjoys caring for his houseplants, experimenting with family recipes in the kitchen, and exploring new mediums for visual arts. He values community and actively seeks ways to stay involved, particularly through local arts and music.
Alex holds a Bachelor of Business Administration with a concentration in Marketing and a minor UX/UI Design.
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