Haystack™ is the first Business to Insider (B2I) tool

Welcome to Haystack, a tool that identifies meaningful 'insider' audiences who can drive impact around the social issues you care most about.

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How Haystack can help you

Foundations, NGOs and CSR organizations use Haystack for smarter audience intelligence, amplification and activation.


Social Listening

Discover the people who have direct access to decision makers, and see what they’re saying on social


Real-world Engagement

Build real, personal relationships with sector experts


Paid Social Targeting

Get in front of audiences that matter by reaching the right people with topics you care about

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Haystack isn’t just another influencer identification tool

Other influencer identification tools deliver ‘false positive insiders’ because their lists are based upon blue checkmarks, follower size or profile description. Haystack’s algorithm identifies insiders based upon their relationship with known experts and leaders on your issues.

  • Built on relationships, not just blue checkmarks, bios and follower counts
  • We find insiders that may not be very active on social, but are connected to people that matter
  • No audience size limits; we look at the entire Twitterverse
  • Niche topic focus that looks at sector experts, not general public

Finding real-world insiders

Haystack helps you find real-world insiders like civil society voices, business decision makers, policymakers and sector experts.

In a sea of influencers and social noise, it can be difficult to find the people that can actually have an impact on the social impact problems you're trying to solve.

Haystack sorts through the noise, and identifies those people that are actually interested in improving the world, not just selling the next widget.

Client Successes

See how our clients have used Haystack to find the people that matter

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Received 465% of expected grant applications through targeted paid campaign


Defined list of nearly 800 influencers for content amplification and in-person engagement

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Generated thousands of new followers, estimated 20% insiders

Learn how Haystack can help you find the people that matter

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