Welcome to Haystack™, a tool that identifies meaningful 'insider' audiences who can drive impact around the social issues you care most about.
Find Your Insiders
Foundations, NGOs and CSR organizations use Haystack for smarter audience intelligence, amplification and activation.
Understand who the people are who have direct access to decisionmakers, and see what they’re saying on social
Build real, personal relationships with sector experts
Get in front of audiences that matter by reaching the right people with topics you care about
Haystack helps you find real-world Insiders like civil society voices, business decision makers, policymakers and sector experts.
In a sea of influencers and social noise, it can be difficult to find the people that can actually have an impact on the social impact problems you're trying to solve.
Haystack sorts through the noise, and identifies those people that are actually interested in improving the world, not just selling the next widget.
See how our clients have used Haystack to find the people that matter
Received 465% of expected grant applications through targeted paid campaign
Defined list of nearly 800 influencers for content amplification and in-person engagement
Generated thousands of new followers with an estimated 20% of which are influencers